The brief? Come up with a distrupt idea at ComplexCon and drop the Travis Scott T-REXX sneakers

It began with the Jordan x Cactus Jack T-REXX Convoy lead by Travis himself, a journey from the desert to the neon lights of the Vegas Strip. The destination? The Cactus Jack Outpost: a post-apocalyptic base camp. Consisting of 3 domes
1. A sneaker gallery of Cactus Jack sample sneakers and apparel
2. An immersive projection experience of Travis journey with Jordan Brand.
3. A retail pop up experience.