BRAND FILM 2018

Every year, Adidas comes out with a short film to celebrate the year's franchises and feature new talent. For the 2018 Brand Film, I worked on a vertical social exclusive cut which features adidas celebrities passing on a POV camera between each other. The idea was to 'disrupt' the standard look of an IG feed – we see a motion blurred scroll through our various influencer feeds, and then we spontaneously dive into posts which act as portals to the brand film universe. I directed third party vendors to create these social assets.